We believe that brands can drive up their profit, as well as the lifetime value of their customers, through a systematic approach to customer loyalty.

Loyalty Practice was launched in 2008 as an independent strategic loyalty consultancy – that means we’re not tied to any platform or supplier.

We’re headed by Mark Runacus, Chief Strategy Officer of HS&P. The team is made up of consultants from a variety of disciplines, with experience in major brands covering retail, finance, travel and telecoms sectors.

We use proven proprietary tools to rapidly and effectively build loyalty programmes and plans.

How Loyalty Practice can help

1. We help our clients determine the right approach to meet their marketing & business objectives, whether that be a loyalty programme, CRM strategy or something completely different.
2. We can systematically design and build programmes from scratch.
3. We develop plans that drive incremental profit through building relationships and revenue, reducing costs, and increasing customer lifetime value.
4. We implement, evaluate and optimise your programme for maximum impact.

Some of our work

We're proud of the work we do for our clients. Our current clients include fashion retailers, mail order companies, telecommunications, and financial service providers. Our work includes start up loyalty programmes, developing CRM programmes, improving performance of existing programmes and initiating a multi partner loyalty programme.

If you’d like to hear more about us, see more examples of the work we’ve done, or find out what we could do for your business, please contact Mark Runacus on 0207 664 0473 or email mark.runacus@loyaltypractice.com