2010.02.25

Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to our survey commissioned by the Loyalty Practice at HS&P.

While 23% said they consider themselves to be 'a bit less' or 'much less' loyal to brands in 2009 than they were in 2008, only 9% considered themselves to be 'much more' or 'slightly more' brand loyal.