The Buzz
News feed
2010.03.02
Costa Coffee launches loyalty scheme
Costa Coffee has decided to introduce loyalty schemes into its marketing mix and is now offering customers the chance to secure five points worth 1p each for every £1 spent in-store.
2010.02.24
The Times seeks to increase brand loyalty
In order to combat falling sales, daily broadsheet the Times is turning to awareness campaigns and bringing in a new way of engendering brand loyalty.
2010.02.17
Supermarkets 'aim to inspire loyalty' through card schemes
An increasing number of supermarket chains are using loyalty cards as a means of retaining customers, an expert has observed.
2010.02.02
Domino's turns to brand loyalty for new campaign
A major pizza chain is relying on the brand loyalty of its customers for its new ad strategy.
2010.02.02
CMO: Personalised content inspires customer loyalty
Marketers hoping to inspire customer loyalty need to make sure they avoid mass campaigns, it has been advised.
2009.12.22
Customer loyalty inspired by email campaigns?
Marketers could be using email campaigns as a means of creating customer loyalty among their audiences, it has been said.
2009.12.15
Large businesses 'must consider customer loyalty'
Many customers will consider the marketing material they receive as synonymous to the firm which sends it, one expert has suggested.
2009.12.10
Can plastic points reward customer loyalty?
Customer loyalty is something which needs to be earned and cannot be bought by giving out plastic points, one blogger has said.
2009.11.18
Jet2 extends customer loyalty programme
MyJet2, the customer loyalty programme from Jet2.
2009.09.14
Sending e-vouchers 'helps gain customer loyalty'
Emailing customers with vouchers and offers can help a company gain customer loyalty, it has been advised.