The Buzz
Latest news
2010.03.02
Costa Coffee launches loyalty scheme
Costa Coffee has decided to introduce loyalty schemes into its marketing mix and is now offering customers the chance to secure five points worth 1p each for every £1 spent in-store.
2010.02.24
The Times seeks to increase brand loyalty
In order to combat falling sales, daily broadsheet the Times is turning to awareness campaigns and bringing in a new way of engendering brand loyalty.
2010.02.17
Supermarkets 'aim to inspire loyalty' through card schemes
An increasing number of supermarket chains are using loyalty cards as a means of retaining customers, an expert has observed.
In the press
2010.02.25
One in four consumers less brand loyal in 2009
Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to our survey commissioned by the Loyalty Practice at HS&P.
What we think
2009.09.10
Special Report Vouchers - Money For Nothing
Consumers love vouchers but brands must see them as a long term integrated solution not a short term Fix.